Saturday, February 11, 2012
Shutterstock launches "Sensitive License"
Shutterstock launches a sensitive use license that will allow an increase of sales of up to $75 per image. Unlike several other companies, SS is going to let you opt out of this feature which will keep your models from being featured in sensitive ads for healthcare or other topics. This is a great new revenue stream and also gives photographers great control of how their photos should be used.
To Our Valued Contributors,
We would like to tell you about an important update with great potential to increase sales for you. We are updating our Contributor Terms of Service (“TOS”) to enable new sales with a royalty of up to $75 per image download.
Shutterstock services both small and large buyers. In addition to our standard and enhanced licenses, we provide custom licenses to buyers such as large advertising agencies. These agencies require more rights and some flexibility in how an image might ultimately be used.
That flexibility may include "sensitive uses." An example of a "sensitive use" is a healthcare advertisement or political ad. Many stock image agencies, including many of our direct competitors, already include a clause in their license that allows "sensitive uses."
Unlike those stock agencies, Shutterstock is going to put you in control. We are going to give you the option to decide if you want to participate in these sales opportunities.
We will be making changes to the "sensitive use" clauses of our TOS to allow select large-volume customers to use images for certain "sensitive subjects" with the following limitations: customers must indicate that the image is of a model and used for illustrative purposes only. Our policy will continue to prohibit the use of images to promote tobacco; in pornography; in ads or promotional materials for adult entertainment clubs or similar venues; or for escort, dating or similar services.
If you choose to participate, you will have the opportunity to earn much higher royalties from customers representing the top ad agencies in the world. "Sensitive uses" will be a small fraction of the licenses secured by these high volume buyers, but participation gives you full access to all of the sales opportunities that these buyers provide.
To learn more, please visit our FAQ.
If you do not want to participate in these sales opportunities, please visit your account page to change your preferences by March 1.
If you have any further questions, please contact shutterstock.
The Shutterstock Team